A fresh, weightless emulsion with a matt finish. It instantly mattifies skin with excess sebum, inhibiting its production immediately and over time. It visibly reduces imperfections, enlarged pores and shine in just 4 weeks. Loved by men for its airy, light texture, perfect after sport or for fresh skin all day at work. Indispensable for every woman as a perfect make up base, it increases hold and radiance. The days of shine and imperfections are numbered!
Value expresses the lightness or darkness of a color, rather than its temperature or hue. It can be evaluated using a scale that ranges from the darkest to the lightest values. In our proposed scale, 1 represents white, the lightest value, while 9 represents black, the darkest.
Imagine taking a photograph of a color and converting it to black and white. This allows you to perceive the color’s value—its relative lightness or darkness.

Temperature refers to the warmth or coolness that we subjectively perceive in a color.
Neutralizing a color changes its temperature: warm colors become cooler, while cool colors become warmer.
The Color Temperature Scale measures a color’s tendency toward warm or cool tones. The final assessment depends on several factors.
The most important factor to consider is the skin’s undertone.

Apply Pure in the morning after cleansing: draw 3-4 drops of treatment with the dropper and release the product onto your fingertips, without touching them with the glass rod. Then spread Pure over the forehead, nose and chin, continuing with quick, smoothing movements outwards, avoiding the eye contour.
Continue with your beauty routine or with the application of make up.